MISSION
The Fluid Journal is published by the Fluid Fertilizer Foundation. The FFF is a non-profit organization committed to researching and providing information about fluid fertilizer technology. Since its formation, the FFF has funded over $3 million in fluid fertilizer research. We have accumulated thousands of pages of research data. The main goal of the Fluid Journal is to transfer this technical information into easy to read form to farmers and dealers so they may be better informed as to the technological advancements that the fluid fertilizer industry has achieved.
FOCUS
The Fluid Journal is focused on disseminating fluid fertilizer technology to universities, dealers, equipment manufacturers and fertilizer producers. Our editorial matter focuses on several areas:

• To evaluate the agronomics of fluid fertilizers in the production of maximum economic crop yields.
• To evaluate application techniques for fluid fertilizers.
• To investigate and inform our readers of innovative uses of fluid fertilizers under varied cultural, pest control and water management practices.
• To evaluate the efficiencies and conveniences of fluid fertilizer systems.
• To evaluate methods of controlling environmental problems with fluids.

ADVERTISING VALUE
Our rates are very reasonable! We are confident that the Fluid Journal is one of the best advertising vehicles for you because:

• We are targeting a specific group...the fertilizer industry.
• Our editorial content is written and edited by research scientists and industry specialists. The magazine is very well read and retained for long periods as a reference source. What this means to you as an advertiser is that you have a better chance your ad will be seen and remembered!
• The high quality content of our editorial matter will add prestige to your company and your product when you advertise in the Fluid Journal
• Our focus is specific and very well defined. If your product is involved in the fluid industry...the Fluid Journal the place to be!
• Our ultimate goal is maximum economic crop production by using fluid fertilizers. If we can help the farmer or dealer prosper, this will help your sales as an advertiser!

Reprints of editorial articles are available at reasonable cost to members and non-members. The editorial copy is copyrighted but permission to copy is granted under the conditions stated in the magazine.
MARKET
The Fluid Journal is published (online) quarterly and is available to a carefully selected list of the following:

• Registered U.S. fertilizer dealers.
• Farm managers and crop consultants.
• Custom fertilizer applicators.
• Selected research agronomists from leading agricultural universities.
• Fertilizer producers and distributors.
• Fertilizer equipment suppliers and manufacturers.
• Pesticide and related chemical manufacturers or distributors.
  

The circulation of the Fluid Journal is 12,750, consisting of about 8,300 fertilizer dealer locations.
RATES
Rotating Banner Ad: $100.00 per 6 months, $175.00 per year
Side Bar Ad: $50.00 per 6 months, $85.00 per year